What’s On Page Brief
Purpose: Function as the main events hub for upcoming race meetings, hospitality activations and public-facing venue activity.
Primary audience: Guests, racegoers, casual visitors and anyone planning attendance.
What this page needs to achieve
- Show upcoming activity in a clear date-driven format.
- Make it easy for a visitor to understand where the event is, what it is and how to attend.
- Route users into event detail pages, booking paths and venue pages.
Recommended page sections
- Intro section. Explain that this page is the central source for upcoming racedays and events across all 4Racing venues.
- Event listing. Primary listing of upcoming events organised by date and venue.
- Filters or groupings. If not dynamic at launch, group events manually by venue or month so the structure is still easy to scan.
- Event cards. Each event card should include title, venue, date, short summary and a clear Learn More action.
- Attendance information. Highlight ticketing, hospitality, parking or guest information where relevant.
- Venue cross-links. Prominent links back into the relevant venue pages.
- Footer CTA. Repeat a watch-live and venue-exploration prompt for users who are not attending in person.
Primary calls to action
- Learn More
- Book / Enquire
- View Venue
- Watch Live
Content and asset requirements
- List of upcoming race meetings and events.
- Dates, venue names, teaser copy and attendance details.
- Ticketing or booking links where available.
- Venue hero images or event imagery.
Notes for management and content team
- Even if launch data is manual, the page should be structured like a future event feed.
- This page is one of the most important commercial pages in the site.